When A Man Cannot Survive On Bourbon Alone He Also Needs A Smoker And A Boxer Dog Shirt Trey Zoeller and his father founded Jefferson’s Bourbon in 1997, he knew it was time to try something new.
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There were only eight bourbon distilleries operating in Kentucky at the time – 10 in total in the United States – and the industry was looking to escape a nearly 30-year decline. For Zoeller, the way forward is not found in the history of the soul but in its future.
“I’d say we cross what bourbon is without confusing it,” said Zoeller, an 8th generation grandmother who is a lunar miner. “When you find something that is really remarkable and different, but it’s made within the bourbon’s boundaries, that’s interesting because bourbon has been around for a few hundred years.”
Heritage is a word commonly used in the bourbon industry today to evoke a sense of place and pride, but Zoeller’s philosophy has always been a challenge of the convention.
He began by experimenting with bourbon blending – a relatively unprecedented approach to American whiskey at the time. He mixes wines previously aged to other distilleries to create something entirely new. The brand debuted with three of these manifestations, including Jefferson’s Reserve, the oldest product in the line-up and a bourbon Zoeller particularly proud of creating.
Zoeller then focused his attention on another most overlooked factor in American whiskey: the barrels used to brew bourbon. He began working closely with colleagues at the Independent Stave Company to find out how using previous barrels of wine or other spirits would affect the flavor of his bourbon. .
“I think bourbon distillation has really been perfected over the last 50 years, but maturation is always done the same way for practicality,” Zoeller said. “But if you develop it according to the laws that define and maintain the A Man Cannot Survive On Bourbon Alone He Also Needs A Smoker And A Boxer Dog Shirt integrity of bourbon, you can do some really interesting things.”
This philosophy led him to develop the hugely popular Jefferson’s Ocean, which has become the A Man Cannot Survive On Bourbon Alone He Also Needs A Smoker And A Boxer Dog Shirt brand’s premier innovation wine. The wine is first aged in Kentucky and then the barrels are aged at sea for at least another six months aboard the Ocearch research vessel. Whiskey crosses the equator a total of four times in its journey. Thanks to the changing conditions of each Ocearch ride, each Ocean bourbon release is a little different.
“It’s fun and exciting when something works – and a lot of things don’t – but it’s like peeling off the skin of an onion,” says Zoeller. “Every bourbon has a top, so you want to keep peeling it to get better and better until you start getting less profits. Some things you think won’t work. That is the fun when growing up. ”
Zoeller has since added a variety of innovative whiskeys to the A Man Cannot Survive On Bourbon Alone He Also Needs A Smoker And A Boxer Dog Shirt Jefferson lineup, including two ocean-aged supplements – a barrel spirits and a whey. He also finished the wine in used Cabernet Sauvignon barrels and in old rum barrels to raise the limits of bourbon.
Now, more than two decades since its inception and around 200 trials thereafter, Zoeller’s relentlessness and creativity have proven beneficial for Jefferson’s. Not bound to a single bourbon or style, he is using his successes to inform and inspire constant innovation.