Last year, Chipotle made his number 888222 a central part of a campaign that took into account the end of the professional basketball season in the US. in NBA matches. The campaign allows the chain to target basketball fans when they are most excited and attentive without having to pay official sponsorships or streaming positions.
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National Avocado Day has become an important part of Chipotle’s seasonal marketing efforts. Last year, the company took out a #GuacDance challenge on social video app TikTok to urge people to demonstrate dance steps specifically for avocado. The challenge is based on a popular social media video with the song “Guacamole Song”. At the time, the campaign was TikTok’s highest performing branded challenge in the US and resulted in the largest ever guacamole date for Chipotle. The Basketball Forever Leking Shirt company served more than 800,000 seasoning sides as avocado consumption increased 68% to 18,500 barrels of fruit.
That total may be difficult to achieve this year with the coronavirus pandemic weighing on the results of many restaurant chains. Chipotle last week reported that revenue fell 4.8% to $ 1.4 billion in the second quarter from a year earlier, while comparable restaurant sales fell 9.8%. According to a quarterly report, a 216% increase in digital sales was not enough to drive revenue growth, which was partially constrained by continued closings to around 30 restaurants, mostly in Trade center and shopping mall, according to a quarterly report.
If you’ve been stuck in isolating or isolating yourself during this outbreak of coronavirus, then you most likely feel comfortable sitting in front of the TV. And if you’re comfortable sitting in front of the TV, chances are you’ve seen some information and reactions about Tom Brady’s decision to move from the New England Patriots and sign the Tampa Bay Buccaneers.
There is very little other real sports news as almost every sporting event and league / organization has been shut down until the pandemic is under control. With that in mind, Brady’s decision has received a lot of news – including on this website here and CBS Sports HQ. On Sunday, ESPN celebrated Brady by running a marathon featuring some of his best games and moments in a Pats uniform.
And the midfielder’s mother has clearly been excluded from all the attention he is receiving.
Brady shared a screenshot of a text message conversation with his mother, Galynn, in which she said she watched the “6 or 7 hours” of the marathon.
“I think they think you’re retired,” she joked to Brady.
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