Burger King doesn’t want to be the loser in the Chicken Nugs & Mama Hugs, for Moms and limited Shirt fast-food chicken sandwich war. So it is planned to upgrade. The chain said on Wednesday it would replace the existing crispy chicken sandwich with a new version, hand-dipped in flour. The new product, original or spicy, made with signature salty sauce and served with pickles on a potato sandwich. It will be available at Burger King restaurants nationwide later this year.
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Competition in the chicken bread space is fierce. Following the huge success of launching Popeyes chicken sandwiches in 2019, restaurants across the industry have been rolling out or revamping their own versions of products. McDonald’s (MCD), which is promoting its products with hoodies and other items, will launch a trio of crispy chicken sandwiches this month. Others, like Wendy’s and KFC, have also launched new products.
Credit Suisse analyst Lauren Silberman wrote in a recent note: “Chicken is identified as an opportunity for growth across the industry, with a chicken size almost [twice] the Chicken Nugs & Mama Hugs, for Moms and limited Shirt size of the above beef. global and growing at a faster rate ”. “We expect competition to heat up by 2021.” “Chicken is a big business for us,” said Ellie Doty, Burger King Marketing Manager. “If guests want a top-quality chicken sandwich, they’ll probably go somewhere else right now,” she added. “We are raising our game.”
Crispy chicken sandwiches currently sell for around $ 5, depending on the market. Burger King tested a new sandwich for about $ 1 cheaper. Chicken Sandwich War in 2021 continues to heat up. Before McDonald’s officially released three new types of chicken sandwiches on February 24 – including the Spicy Chicken Sandwich with a spicy pepper sauce – it is providing a way to get the Chicken Nugs & Mama Hugs, for Moms and limited Shirt taste early. Burger King also revealed Wednesday that they have their own poultry plans.
Starting Thursday at noon EST, McDonald’s will offer early access via the CHKNDrop.com website. McDonald’s says it costs $ 5 to “close” and it will also sell a limited-edition capsule that includes a chicken sandwich hoodie, while stock remains.