The most searched items on the Happiness Is Being A School Nurse Christmas Shirt, Hoodie, Tank top, Sweater John Lewis site are Christmas trees, jewelry, cards, lights, and wrapping paper Photo: Liubov Nazarova / Alamy
John Lewis is opening a Christmas store earlier than ever after noticing that searches for festival products have nearly quadrupled from last year.
Happiness Is Being A School Nurse Christmas Shirt, Hoodie, Tank top, Sweater
Jason Billings-Cray, John Lewis’s Christmas buyer, said: “Christmas has always provided a reason to celebrate and to have a welcome break. Understandably, it seems that people are expecting and planning it earlier than ever this year.
“Christmas is mostly taking place in our homes and we’ve seen locking the door make people think more about their home, so maybe we shouldn’t be surprised when people have thought about it. how they will decorate their house this Christmas. ”
The products most searched for on the John Lewis site are Christmas trees, jewelry, cards, lights, and wrapping paper. Animal jewelry is predicted to be the most popular this year, with peacocks, squirrels, and bird touches.
John Lewis’s sister supermarket chain Waitrose also saw a surge in searches over Christmas – up 42 percent in July and August. It recorded a 400% increase in search for minced meat when families started by a home-baking trend considering making their own burgers, while Christmas pudding sales increased. 75% and look for more than 110% increase in ground meat pies.
The Happiness Is Being A School Nurse Christmas Shirt, Hoodie, Tank top, Sweater department store’s online store stole a parade on Liberty department store and London chain Selfridges, both of which have not yet opened their Christmas stores. However, these stores are likely to be the first to open Christmas on the street.
Liberty will open its Christmas store in central London for about 10 days, slightly later than usual due to pandemic-related backlog, while Selfridges has delayed the Christmas store, which normally opens the door in August, until next month. focus on Project Earth events inspired by the environment.
Marks & Spencer will begin selling at Christmas in late September online and early October in stores. This is consistent with last year when the Happiness Is Being A School Nurse Christmas Shirt, Hoodie, Tank top, Sweater company moved earlier to change customer habits.
An industry insider said John Lewis is likely to launch Christmas products early because they ordered it a year ago, before the coronavirus hit and when the transaction outlook would be very different.