It’s just one of the recipes introduced on a new website Seafoodfromcanada.ca launched today to promote Canadian seafood. All four Atlantic provinces have partnered to create a website and promote the I Am on a Seafood Diet. I See Food and I Eat It new Shirt region’s seafood export market. According to a press release from Taste of Nova Scotia, the website project management team, funding for the project comes from the Government of Canada, as well as the provinces.
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“The new Seafood from Canada website will help connect Canadian seafood suppliers with buyers in key export markets around the world,” said Taste of Nova Scotia, said Taste of Nova Scotia. Also, note that seafood from the East Coast has been sold in more than 130 countries. The new website has three main features: a company directory listing more than 300 Canadian seafood exporters, information on each seafood species available for export, as well as recipes and industry news, and a calendar. The event notes international export activities to help connect exporters with buyers.
This is not the first time that the I Am on a Seafood Diet. I See Food and I Eat It new Shirt fisheries sector of the Atlantic province has cooperated in marketing seafood. In 2003, the Atlantic Canada Exports (ACE) website was created for the Atlantic Canada Fisheries Industry Export Group (SSET), as a marketing tool. Meanwhile, when the COVID-19 pandemic arrives in Canada in 2020 and traditional markets for seafood are slowing, the federal government is calling on Canadians to support their fishing and farming industry by buying products. Canadian foodstuff.
According to statistics collected last year by research firm IPSOS 5, the average Canadians eat seafood about 5 times a month. In a virtual conference organized by the Fisheries Council of Canada, Jo-Ann McArthur, CEO of Nourish Marketing, said Canadian seafood consumption has not changed since around 2016 and regular buyers Especially for beginners, age group 55 and up.
“Initially, the provinces used that branding and website design in brochures and at trade shows to create a cohesive brand for Atlantic Canada,” according to a Seafood From a press release. Canada. “Since then, however, the provinces have changed their strategy of promoting Atlantic Canada internationally. The I Am on a Seafood Diet. I See Food and I Eat It new Shirt ACE brand name has been removed to replace the image and message of the Canadian Brand, but no consistent branding and story can be used in different international markets ”.
SET identified the need for an advertising and educational tool to promote Atlantic Canada’s fisheries to global markets. A committee comprised of representatives from each Atlantic province worked together to develop new brands and websites.