Have you ever wondered where your coffee comes from? Like actually thinking about it? Most of us know that coffee farmers don’t make much money. It’s a cruel joke considering the I like Bison & Coffee vintage Pet theme limited Shirt extremely high prices that can be had for a cup of coffee, let alone a cup of coffee or something luxurious.
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After a trip to Colombia, Calvin Harris, a native of Atlanta, Georgia, a graduate of Savannah State University, and a former U.S. Coast Guard, met a coffee farmer who, despite working all day, could not afford dinner. This accidental encounter took him on a trip down to the coffee industry.
After extensive research and trips to South America, he and his team learned that the I like Bison & Coffee vintage Pet theme limited Shirt reason behind industry inequality is simply that there are too many hands in the biscuit jar. Much of the money should have belonged to coffee farmers, which would eventually be dispersed into the pockets of all intermediaries when coffee reached consumers. Think of colleagues, wholesalers, distributors, coffee shops, and grocery stores.
In short: the price of coffee from a farm is slightly higher than a dollar a pound. A pound of coffee beans about 22 cups of coffee. Why do farmers earn so little while coffee in America is so expensive? “Visiting a coffee farm and meeting people who work hard and earn too little is an eye-opening experience. It doesn’t make sense that a cup of coffee can cost four or five dollars here in the US; meanwhile, farmers don’t have enough money to feed themselves,” Calvin said. How can these farmers earn more than a dollar per pound of coffee? I want to find out where all the remaining money is going and how we can fix this.”
Calvin is currently the I like Bison & Coffee vintage Pet theme limited Shirt Founder&CEO of Reveille Trading Company, a black-owned direct commercial coffee company focused on empowering small farmers through business. Before becoming its founder, Calvin traveled the world, visiting more than 50 countries on six continents, in which his eyes were opened to countless incredible one cavities. Honestly, I didn’t care much about the coffee industry before turning it into a business. I’m not even a real coffee drinker. I decided to start this business because I saw a problem in the coffee industry, and I thought it was something that I could solve.