Jeep’s new boss in New York (CNN Business) said the Jeep If you don’t own one you’ll never understand shirt, company is willing to remove the name “Cherokee” from its car in response to the Cherokee Nation’s objections.
The company is in talks with officials from the Native American tribe, according to Carlos Tavares, CEO of Stellantis, the recently merged automaker that includes the Jeep brand. Tavares made the comments in an interview with the Wall Street Journal and his comments were confirmed by the company.
Jeep If you don’t own one you’ll never understand shirt, hoodie, tank top, sweater
“We are willing to go to any point, until the moment we decide with the appropriate people and without intermediary,” he said when asked about the name drop. ‘At this stage, I don’t know if there’s a real problem. But if we do, then, of course, we’ll deal with it.”
Chuck Hoskin Jr., chief leader of the Jeep If you don’t own one you’ll never understand shirt, Cherokee Nation, made a protest about the name.
He said in a statement last month.
The Grand Cherokee is one of the best-selling models of any Stellantis brand in terms of global sales. It ranked 2nd in the company’s U.S. sales, behind the Ram and Cherokee pickups which ranked 4th in U.S. sales. The Cherokee name was first used on a Jeep SUV in 1974, and has been used by Jeep on cherokee or Grand Cherokee ever since.
The discussion around the Cherokee name comes as many sports teams and companies are rethinking logos based on racist representation or stereotypes of minority groups.
The Washington football team last summer dropped the Redskins” name, and the Cleveland Indians baseball team followed several months later. Last year, Land O’ Lakes avocado removed the Jeep If you don’t own one you’ll never understand shirt, image of a Native American woman from the brand. Other food brands, including “Aunt Jemima,” have also begun re-branding amid a nation that is taking the issue of physical racism into play.