Jacobs Field (now Progressive Field) opened and the Keaton Jet Boats Front & Back Logo hot Shirt club considered removing the “Chief Wahoo” logo at the time, but ultimately retained it. When the Cleveland City Stadium was demolished, a 28-foot high neon sign “Chief Wahoo” above the main entrance was donated to the Western Reserve Historical Association.
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Cleveland admitted for the first time the nickname “Indians” on her uniform. From 1915-27, the team wore uniforms with a stylish “Cleveland” or a “C” logo. The only exception was in 1921 when they wore uniforms with “World Champions” on their chests in honor of victory at the 1920 World Series. In 1928, Cleveland occasionally used the Keaton Jet Boats Front & Back Logo hot Shirt silhouette of an American. native with large caps on their breasts in their uniforms. The logo was moved to their uniform sleeve in 1929 and remained there until 1938.
In 1947, owner Bill Veeck commissioned JF Novak Company to design a logo for the team that could “convey a spirit of pure joy and uncontrollable enthusiasm”, according to Scene Magazine. The company produced an unnamed Native American emblem with golden skin color, a large nose, and a single feather hat. The logo is known as “Chief Wahoo” because it resembles the popular comic “Big Chief Wahoo” released in the 1930s and 1940s.
The “Chief Wahoo” logo underwent several modifications over the following years, and the most recent version, with red skin and a smaller nose, first appeared in 1951. Other versions include tissue full-body depiction of the character, sometimes with a baseball bat. Protests against the “Indians” nicknames and the “Chief Wahoo” emblem began at the Keaton Jet Boats Front & Back Logo hot Shirt team’s home turf as well as at the team’s spring practice site. The annual Opening Day demonstrations began in 1973 and continue to this day. Protests are often met with protests and sometimes antagonistic, with physical confrontations. Some have resulted in legal action.
Team President Peter Bavasi sought input from Cleveland players on the team uniform and, according to Rocky Colavito’s Curse: Rocky Colavito’s Curse: A loving look as he slid 30 Years of Terry Pluto, utility man Pat Tabler suggested using the “Chief Wahoo” logo on the club’s hat because they would “sell like crazy.” Pluto wrote that although Bavasi expressed concerns that it would offend Native American groups, the symbol was added to the hat.