The millions who followed the CNN election night news were seen as a special irony. The Keep Calm And Blame It On The Lag Gaming Spoof hot Shirt network’s “primary race alert” —the scarlet-scarce way CNN introduces the results – is funded by the healthcare app Calm. That’s a wise move for the eight-year-old company, not alone in the journey of building the perfect app for relaxation.
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Founded in 2012 by entrepreneurs Michael Acton Smith and Alex Tew, today’s Calm is valued at $ 1 billion and has a mission to help the world meditate, relax, and maybe even sleep. The app is named Apple’s App of the Year 2017, and by 2019, it has more than 80 million downloads and $ 92 million in revenue, followed by estimates from app analytics firm Sensor Tower.
Calm’s fun and dazzling marketing campaign, which sponsored CNN this week’s 2020 US presidential election results, appears to have paid off for the business. The Keep Calm And Blame It On The Lag Gaming Spoof hot Shirt app, which today offers methods of meditation, tranquil sounds, and sleep stories, was displayed on-screen within CNN’s “Key Race Alert” coverage, reminding users of it is necessary to relax during this stressful time.
According to data from third-party app store marketing and analytics firms Sensor Tower and App Annie, these CNN ads appear to have significantly increased Calm’s downloads (as determined by rankings chart of application).
On an iPhone in the US, App Annie says Calm jumped 20 places from the day before Election Day to hit 79th overall across both apps and games in the United States. It also peaked at number 1 in the U.S. Health & Fitness category. The company notes that this is the highest level the app has ranked since July 21, when it hit 60th place – a jump that could have been propelled by the release of Harry Styles Sleep Story. . While Calm added a new Sleep Story on October 30, it doesn’t seem to have the impact the Styles Story had, Sensor Tower said.
A Calm spokesperson explained the Keep Calm And Blame It On The Lag Gaming Spoof hot Shirt company’s decision to run a CNN ad campaign was about associating their brand with anxiety about meditation and its relaxing sounds could help.
“We understand this election cycle uncertainty could be a source of concern for many of us, especially as it coincides with an ongoing pandemic,” the spokesman said. “Our goal in CNN’s Main Race Announcement is to provide viewers with a Calm moment and reminder to take a deep breath on a stressful night,” they added.