1,854 people were featured on the career pages of 30 Dax companies. Many of them convey typical gender cliches: women laugh more, men take leadership roles. Brand storytelling agency and PR Mashup Communications discovered. Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater
Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater
Equality cannot be achieved through quotas alone; it starts with the face. However, the presence of men and women on the career pages of Dax 30 companies, it seems not to be evident. 79 percent of women are shown smiling on career pages. In men, this only applies to 66 percent. Conversely, this means that more than 34% of men are depicted with neutral or serious facial expressions, but only 21% are women. The saying “Make a smile!”, Which every girl comes across so often in her life, is clearly conveyed in the context of the career sites.
Covestro, Deutsche Bank and RWE mostly have serious expressions – whether they’re male or female – while Heidelberg Cement, Deutsche Post,
The analysis of career pages also supports the thesis of a listed ideal: 95% of those shown are slim. According to the authors of the study, almost three quarters are under 35 years old. Only less than five percent are classified as over 50 years old.
On average, women are even younger than men. Nearly 80 percent of them are under 35 years old. Only two-thirds of the men on display are of this age. Unable to see a picture of a person with a disability or physical impairment on any of the Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater tested career pages.
Dax company website: managers and operators are mostly men
The authors of the study define people as powerful performers described in a direct work environment, people who wriggle, study or write and define their actions independently of others. 61% are male and only 39% are female.
The higher the position, the wider the gap between these values: among interns, about 44% of those who work actively and alone are female, among students 42% and in professionals. 40% of children. The imbalance is most evident between those depicted in management positions: Here only one third of the Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater self-determination is female.
The picture shows the worldview of companies
The analysis also shows that companies differ in their presentation of the Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater interns and students: Interns often show more dynamism and in their working environment than students, people often show up in situations where they don’t work. The study authors’ conclusion: “The cliché of the difficult apprenticeship years in which students do real jobs remains, as opposed to the stereotypes of students who spend their lives laughing in the Lachle Du Kannst Sie nicht alle toten shirt, hoodie, tank top, sweater park, visually at least.