If I try to wish everyone a Happy Valentine’s Day suggested by the greeting card aisle, I fear that I will lose love. During a recent visit to a large canned store in the Washington, DC area, I saw the Love Sign Language Floral Heart Asl Valentine’s Day Gift limited Shirt greeting cards divided into categories including “wife” and “husband”, as well as among others, “Daughter”, “son”, “parents,” nephew “,” little nephew “,” friends “,” teachers, “and for those who do not discriminate,” anyone. ” There’s even a card that third wheel lovers can send to their loved ones. Inside read, “You two form a special pair!”
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The combination of tenderness and anger among consumers on Valentine’s Day is not just for couples, but for everyone. The National Retail Federation, a trade association, expected earlier this year that purchases for spouses and other key people would make up the bulk of Valentine’s Day spending in 2020. but low: Their share of total holiday spending is estimated at 52%, down from 61% 10 years ago. Now, the other half are said to be going into nonsense relationships, such as friends, co-workers, and even dogs. Just over a quarter of consumers surveyed said they planned to buy a Valentine’s Day gift for their pets.
These unique Valentine’s Day gifts aren’t a recent innovation – my grandparents, blessing them, sent me a Valentine’s Day card bought by a particular nephew at the store every year for as long as I remember. But the Love Sign Language Floral Heart Asl Valentine’s Day Gift limited Shirt senseless expressions of people’s love on Valentine’s Day recently inspired a strong new impetus for the marketers’ department, especially greeting card companies. “We have seen this trend continue on Valentine’s Day, including romance, but also love children, girlfriends,” said Lindsey Roy, greeting card marketing director. , love your family ”Hallmark company.
Angeline Close Scheinbaum, a professor of marketing at Clemson University who has studied consumer perceptions about Valentine’s Day, told me in an email that she has grasped the “early stages of expansion. This marketing ”about 15 years ago. One common complaint about holidays, she says, is the “perceived elimination” of people who are not in a relationship and, in this respect, “extended love positioning as an event marketing strategy. clever”.
On the Love Sign Language Floral Heart Asl Valentine’s Day Gift limited Shirt one hand, encouraging more culture to express warm emotions is undeniable good; even when I feel unsatisfied about buying someone else’s Valentine’s Day materials, it was touching to receive that annual card from my grandparents. What’s more, reducing the focus on romantic love on a single day that leaves many singles feeling lonely is a welcome change – it feels like an overdue acknowledgment of true love. that people give to many others in their lives, especially with the frequency that those people are considered secondary to the romantic partner.