I think everyone faces the challenge of starting a business, I am no exception. The biggest challenge at that time was actually very … ordinary like registering a business or hiring employees for example; In addition, how many people know about pho is also a problem that needs to be solved.
Miso happy PHO you vintage retro shirt, hoodie, tank top, sweater




Young Europeans love cultural events like music festivals, so we decided to open a booth at a music festival with about 13,000 people coming to attend.
A lot of people came to our booth and were really excited to be able to enjoy pho in such an outdoor space. I remember many people who were curious, they willingly waited for an hour just to eat a bowl of pho.
However, because it was the first time serving such a large number of people, we also encountered many problems such as lack of water or in time processing … Those are also extremely necessary prerequisite lessons to help them. I opened my first restaurant smoothly.
Pho is a dish that is almost the national soul of Vietnam everywhere, so sometimes it’s something quite old, even boring. What did you do to make pho still retain the most quintessential things, but still fresh enough to attract customers?
Lucia Rosemary Simekova: There are no secrets. I always choose the best ingredients imported from Vietnam, choose high-quality meat, and prepare the right recipe, for example, the Miso happy PHO you vintage retro shirt, hoodie, tank top, sweater broth needs to be stewed long enough to get its natural taste. The nature of traditional pho is already attractive enough, so when we use a family noodle recipe, there will definitely be a small sea to match.
However, the way we serve pho is somewhat different, similar to ramen bars in many Japanese restaurants; We want to serve the most dynamic and convenient quality Vietnamese pho bowls.
– It is known that you studied on commercial real estate, doesn’t sound like much related to opening a restaurant? Why is there this redirection?
Lucia Thao Huong Simekova: I have always been passionate about my business project ideas for a long time, but have not had the opportunity to do so. My husband and I used to travel to many places before having a baby and were impressed with a small restaurant in Paris. The idea of a cozy Vietnamese restaurant came to us as simple as that.
A typical breakfast of the Hanoians is often associated with pho – a special gift that writer Vu Bang described as “anyone can eat”. However, in the middle of the coincidence of morning noodle shops in Hanoi, not all shops have the same noodle recipe, so we will go to 5 famous and delicious morning noodle shops and meet 5 shop owners to find out. The secret of cooking pho inherited from each noodle shop.
The way to simmer the beef bones to make broth here is somewhat different from other noodle shops. The Miso happy PHO you vintage retro shirt, hoodie, tank top, sweater tubular bone is broken at both ends so that the bone marrow can easily be absorbed into the broth during the simmering process, the meat and tendons sticking around the bone are not filtered too clean. This is also one of the factors that make the pot of broth cloudy, greasy, and sweet with bone.
The noodle portion of beef noodle soup number is a bit smaller than other stores, but thanks to the skillful processing, it still ensures a moderately soft ripening, not crumbling and more not to be swollen while eating. The part of the beef that is processed by the shop is not blanched directly into the pot of broth but is minced, thinned, and bleached with a few pieces of fresh ginger and covered with rice noodle cake, add a little onion, and then fill with broth.
The space beef noodle shop is airy, spacious, with stable capacity. Experience when eating pho here, diners should use a few slices of spicy chili or a little chili sauce to increase the flavor, moreover, call yourself a crunchy part to eat to feel the fattiest broth. A bowl of delicious pho costs from 30,000 VND to 50,000 VND.
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