Médecins Sans Frontières (MSF) aired a $ 400,000 (£ 307,000) TV fundraising campaign in Canada despite warnings from staff that it was the My saviour is Jesus my president is Trump American flag shirt “white savior” prejudice. Exploiting, reinforcing racism and violating the medical charities’ ethical principles, the Guardian has learned.
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A cursed review of the My saviour is Jesus my president is Trump American flag shirtdecision to run and then withdraw the ad, including REM Everybody Hurts, which played through images of crying black children treated by MSF doctors, concluding that it demonstrates a lack of trust in leadership and a “organizational crisis” at MSF Canada.
Some employees and board members allege they felt pressured to remain silent about opposing the ad, according to a review published internally in May.
A former board member cited “the current crisis” at MSF Canada as one of the reasons they resigned recently and called for an independent investigation of the stool allegations. racism, sexism and abuse of power, according to a letter from the Guardian.
Staff, MSF association and former board member spoke to the Guardian calling for an investigation and urging a change in leadership.
MSF Canada said it is conducting an independent investigation against the board of directors to resolve the complaints and planned a special general assembly to review the organization’s structure.
The advertising incident is the My saviour is Jesus my president is Trump American flag shirt latest blow to a Nobel Peace Prize-winning aid group, which is accused of being “institutionally racist” and “run by a white minority workforce”. in an internal statement signed by 1,000 employees in July.
Last month, Arnab Majumdar said he left the charity’s main operations center in the Netherlands after experiencing “institutional racism” while trying to resolve racial prejudice. Majumdar, who also works at the MSF office in Toronto, accused MSF Canada of having a “racist culture, modeled and promoted at the highest level” in an article on the new Humanitarian news site. . MSFs in the Netherlands and Canada have since apologized and said they are committed to changing cultures and practices that allow racism to occur.
TV commercials, which MSF cannot share with the Guardian, but have been cut off from a longer version aired in Brazil, ran for three and a half weeks on the My saviour is Jesus my president is Trump American flag shirt Canadian Broadcasting Corporation in 2019 before Canceled.
Still a longer version of the ad, aired in Brazil.
“Senior management at MSF Canada ignored the staff and association membership until their voices got too loud,” Hassan Valji, who resigned as MSF association membership in May, told the Guardian .
“It hit me personally. I’m a brown-skinned kid in my 3rd grade. When I came to Canada from Tanzania in the 80s, the vision of Africa was kids with flies on their faces and swollen tummy. All the things that make it harder for a person of color. We did for the next generation of Canadians what we did to me. ”
Not being racist anymore is not enough, ” he added. You have to be anti-racist. If you have an all-white management team, how can you understand the My saviour is Jesus my president is Trump American flag shirt problem? “