Last October, Phoenix Suns fans started lining up at Manor in downtown Phoenix at 3:30 a.m. to join a pop-up store run by Kelly Oubre Jr. generated, not open until 3 pm. Sun’s loyalists flocked to buy a line of clothes designed by Oubre based on the “Valley Boyz” brand that he and his Suns teammates developed on the basketball court.
She got mad hustle and a dope soul shirt, hoodie, tank top, sweater
Oubre’s Suns teammates have shown up in full force, buying up their own merchandise in Valley Boyz. For the Oubre, it was a “blessing.” It was also the first phase of the business plan that he had been thinking of since childhood.
That plan came to fruition this May when Oubre designed and released the first release under its Dope Soul brand, called “Quarantine and Chill”. The lineup features sweatshirts, sweatpants and t-shirts adorned with the words “Dope Soul” and a cartoon leaked skull emblem.
Although it was only a first taste of what was to come, Oubre proudly finally climbed the top of the mountain to build a business. With the NBA season interrupted, Oubre finally had the right time to pour into his passion project. However, the company is “fighting the clock” and Oubre has to quickly track the watermark, predict sales and other brand name fixtures.
“As I get older, the universe talks to me, life happens, and I just come to the reconciliation that Dope Soul is myself, and I’m not the only person in the world like myself. fit. to the right crowd, or jostle, or the ordinary crowd. ”
Though he felt that way for most of his life, the passing of his grandmother in May 2018 gave Oubre the necessary boost he needed to mobilize his creativity.
As Oubre said, “nobody listens until you do some action behind it”, so defy a full endorsement deal with Converse and set foot in the fashion waters with pop-ups. Up Phoenix, Oubre this spring has finally begun to hash the actual business plan.