The large Caerphilly cheese festival usually attracts around 60-80,000 visitors each year and when Covid-19 took the regular version of the festival, the organizers went to the internet to host Virtual Big Cheese for the first time – and 43,000 people adjusted.
Sales for the online spinoff exceeded the organizers’ expectations. Viewers were able to watch the famous Cheese Race online, with 33 participating teams, including 21 children’s teams. This is a highlight of the virtual festival, with 15,331 arrivals and 4,220 interactions on posts.
Viewers also enjoy cooking shows and musical performances and have the opportunity to win awards from the 18 members of the Caerphilly Tourism Association.
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Unfortunately due to COVID-19 restrictions, our usual large cheese festival cannot take place this year, “said Cllr Lisa Phipps, a member of the Caerphilly council for tourism.
” However, Stacy Francis event staff, along with her events and marketing colleagues decided to turn the event into digital and the feedback we received from visitors was phenomenal.
“I would like to thank the Caerphilly Tourism Association members for their generosity in giving awards to the online festival and for their continued support and assistance in promoting community spirit. .
The massive cheese boom was fueled by a 13% increase in the The Big Cheese Funny Birthday Gift For Vegan Fiend T-Shirt number of purchases per trip [Kantar]. Consumers have worked harder to make their locked lenders survive longer. This means better refrigerator management. They are turning to multifunctional staples to cater for more dining opportunities.
This is reflected in the increase in sales on most cheeses. The increase included an increase of 29.7% in continental cheese except blue and an increase of 26.1% in territory, while soft white cheese increased by 12.6% and processing increased by 8.7%.
It’s a mirrored strategy across the board, as suppliers prioritize their best-selling products and pull cheese out of maturity to keep chillers in reserve. The result is that luxury brands suffer. See the Saputo brand from Davidstow, the company lost 10% of its sales during the lockdown, as the dairy giant shifted its focus to providing higher volumes.
Ornua marketing director Mike Harper acknowledges a huge increase in demand for mainstream services – see the Pilgrims Choice brand’s 48.1% growth over the past three months – sure to squeeze the source. supply of less popular products.
This is the kind of price increase we’ve seen putting pressure on maintaining supply, quality standards and taste levels, he added. The good thing about Ornua is that we have a large cheese stock and can take out products without out of stock.