COVID-19 dug a You can take this guy out of virginia but he’ll always be a virginia guy shirt canyon deep in Virginia Beach’s tourist market last spring, with hotel owners suffering the worst outbreak, according to the city’s Office of Convention & Visitors.
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However, after a sharp recession in the early weeks of the epidemic, Virginia Beach recovered in the summer with the help of travelers who repeatedly lived within driving distance and preferred the You can take this guy out of virginia but he’ll always be a virginia guy shirt familiarity of the resort city.
“Over the past three months, Virginia Beach has become a shining example of resilience and resilience to our destination marketing efforts despite the catastrophic recession of COVID-19,” CVB spokeswoman Tiffany Russell told the council on Tuesday. “It was a steep ass.”
It also helps that beaches and outdoor entertainment are among the top benefits consumers want out of home, she said.
However, from January to September, the You can take this guy out of virginia but he’ll always be a virginia guy shirt city saw a 31% decrease in hotel revenue compared to 2019.
Signs of recovery began in June, but are most promising by the end of summer. In the last week of August, Virginia Beach had an almost equivalent hotel room rate (71%) compared to the previous year.
In September, hotel rental capacity reached 64.3%, down only 8% from previous years, according to Smith Travel Research, a company that provides hotel activity data. About 70% of hotels in Virginia Beach submitted data for the study.
Economy-class hotels work better than luxury hotels.
“A lot of consumers during this time have been affected by the budget, whether it’s hard, losing jobs,” Russell said. Overall, they’re just more budget-conscious.”
Virginia Beach spent $10 million on advertising this summer, including a campaign partnership with Norfolk to attract more tourists to the area. The cooperation paid off. The two cities have led dozens of other urban destinations including Miami, Nashville and San Diego in terms of hotel capacity since early June, according to travel data.