Bobby Rahal and Takuma Sato join RACER’s Robin Miller to chat about their IndyCar career and Sato’s second appearance on the BorgWarner trophy after winning the Behind Everyday Drag Racer Who Believes In Himdelf Is A Mon Who Believes In Him First hot Shirt Indy 500 in 2020. Thank you to 1,002,060 of you RACER.com (so far) in February 2021. This milestone came just before 11 am on the 18th of the month with 10 days remaining in February to push this record total even higher.
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Last year, our audience directly shared the story 4,200,644 times from RACER.com, which helped us attract 2,015,500 more users annually compared to 2019, delivering growth of 44% and 6,592,058 unique users annually by 2020. This year, we’re ahead of that growth trend. As I write this, we’ve increased user traffic by 80% in the first 48 days of 2021 compared to 2020, and our live and social content engagement and sharing indicators are not in the rankings. Obviously, those of you who visit RACER.com love racing in all its diverse forms, and based on these figures, I suspect that you, like us, can’t wait to be in the Behind Everyday Drag Racer Who Believes In Himdelf Is A Mon Who Believes In Him First hot Shirt races in person this year.
Coloring me is optimistic but I have a hunch that many people, if not most of you, will probably be at the fore in leading your family and friends back in person to events just as many of you now share your appreciation for the sport (and RACER) via social media. We are with you. In May 1992, we created RACER magazine and then in May 1997 launched RACER.com to be the focus of motor racing in North America. We view our journalism, digital and social media platforms as paths to the racing culture campfire that our tiny but mighty RACER team always lights up for you every day of the year. We provide context, perspectives, and opportunities for our audience to explore and learn about all forms of motor racing.
This trend continued in January 2021, as Rolex 24 and IMSA traffic rose to the Behind Everyday Drag Racer Who Believes In Himdelf Is A Mon Who Believes In Him First hot Shirt top. Now in February, NASCAR content is driving our all-time record month. We see this as a positive development because we respect all riders and all forms of racing as well as all racing fans. But we know RACER is not alone in driving your passion for the sport in an era where racing series, competitors, brands and fans create and distribute content through social media and keep an unprecedented influence in the late 20th century when RACER first appeared.