At the beginning of the Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt pandemic, brands were trying to tap into the booming gamer universe with Russian experiences inside existing games. It’s an opportunity to connect with new clients and replace canceled runway presentations.
Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt, hoodie, tank top, sweater
Now, the trend is growing with custom video games; Collina Strada also released a video game last month. These could become monetization platforms for devoted fans: Balenciaga designer Demna Gvasalia suggested that a buyable game might come into play.
After announcing its plans last month, Balenciaga has now released Afterworld: The Age of Tomorrow, a new video game with a fall 2021 collection. The game is set in a future city. 2031, and start with “Choose Your Fighter” style screen with different characters available.
Throughout the game, Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt players travel through different areas – starting with the Balenciaga store like a maze – passing through models and pieces from the 2021 Fall collection. Decided to launch in Fall 2021 adopts a video game that reflects the influences in the collection, in particular the brand’s focus on the human destiny, as well as showcasing the future in which clothing will be worn.
In a press release revealing the game, Balenciaga explained, “Afterworld’s story is tied to a mythical past and a predicted future with timeless prototypes and speculative imagery. The world appears to be in decline at first, but it is far from the Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt backward view, showing instead a slow return to a healthier balance of nature and industry.
The collection itself continues to refer to gaming, with the PlayStation 5 logo being used ironically on some devices. Other graphics include NASA patches on outer jackets, t-shirts and shirts proudly demonstrating Balenciaga’s commitment to circular fashion with the words “when I finish the t-shirt Hey, I will give it.
The exterior items are outstanding, including an oversized high-vis jacket and a series of parkas. Some items are also on display with medieval armor boots, alluding to creative director Demna Gvasalia’s view of fashion as “modern armor,” as he told WWD during the Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt discussion. about the collection.
Take a look at the Gamer Gifts for Teen Boys – If You Can Read This Video Game T-Shirt lookbook in the gallery above. Afterworld: The Age of Tomorrow can now be played through the special release Balenciaga page.
Balenciaga is not the only label to creatively showcase its collection this season, when Gucci held its own film festival in November.