When I The best things in life mess up your hair vintage shirt woke up on a Friday morning, September 4, 2020, my Twitter timeline buzzed about hair care website Clicks showing African natural hair with labels “FRIZZY and DULL” and “DRY and DAMAGED ”, while the hair of white women is labeled“ NORMAL HAIR, COLOR and COLOR ”, I sighed deeply.
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I started my “natural hair journey” while studying at Cape Town University in 2013. With the tuition as a student, learning how to do my own hair became increasingly essential for me and for me. I get tired of always having to put on make-up hairstyles that I don’t feel represent an identity of black women, take too long to complete or simply too expensive.
After devouring so many hours of natural hair tutorials on YouTube, I might as well take an additional course to earn my degree – and discover that the emerging natural hair community has become a hit. in the United States and just beginning to take root in South Africa – I’m committed to styling and wearing Afro every day.
In preparation for the exciting self-discovery adventure I’m about to begin, is the Clicks store in Cavendish Square, Cape Town, where I often go shopping for natural hair products that I can get. found at that time.
One might not know this when looking at Clicks stores, but back then, all you could find for natural hair was a handful of products designed for natural hair care. . Popular products from the United States that we know and love, such as the Cantu, Shea Moisture, Design Essentials and Aunt Jackie’s lines, are out of stock. One has to do with any cream and serum that has the least amount of harmful chemicals – and of course natural products like coconut oil. There are almost no natural hair products owned by blacks or by South Africa. This, in a country where the majority are black.
In 2014, there were only about two shelves dedicated to black hair care, while the entire aisle was dedicated to shampoos, conditioners, styling tools, dyes and other products for straight and straight hair. has a liquid texture. Caucasian women have a lot of options for their hair care.
As the natural hair movement becomes increasingly popular in South Africa and black women rediscover the joy and excitement of experimenting with their hair, the convenience and affordability of braiding too like the freedom to display their crown glory in places they had never dared to in the The best things in life mess up your hair vintage shirtpast, increasing shelf space on product shelves.
As black women began to learn about the harmful effects of chemical relaxants on their hair and overall health, and hair stylists began to receive fewer “fix” requests, the industry The South African beauty industry began to realize that black women wanted to wear their hair naturally, and if they kept up with the times, they had to distribute and advertise to this new and growing market.
Then we began to see stores like Clicks and Dischem offering a wide range of black hair care products. The black hair industry has become lucrative since the dawn of infamous wigs, textiles and “cream cracks,” and the natural hair community is another gold mine for mainstream corporations – often. at the cost of the black business success, if not the consumer’s money.
The outrage at Clicks’ website advertising reflects that we still have a long way to go. Although the number of shelves dedicated to serving the hair of black women in South Africa has increased, a political understanding of black hair remains to be expected.
Black women in South Africa not only deserve to use hair products to protect and nourish their dark hair (and skin), but they also deserve distributors who understand history. complexity of black hair – race through things like “pencil experiment”.
Images such as those displayed on the Clicks website are harmful because it maintains the notion that black features are inherently faulty. Such advertising is irresponsible. We have seen that the ideas of acceptable beauty standards and looks can have very real negative effects on the The best things in life mess up your hair vintage shirt blacks of this country.
But while public outrage is heavily guaranteed, and EFF calls for Account Clicks are welcome, one wonders if it’s enough? As only a handful of black hair product manufacturers and distributors have financial backing to compete with the The best things in life mess up your hair vintage shirt likes of Clicks, it means black women have a wider choice of product categories. natural hair products compared to previous years. but they are still limited in terms of who distribute and market them.